Gaming SaaS
Atlas
Context
As an investor-backed team, how can they set up useful and user-friendly internal operating systems and individual dashboards that increase the company's inherent value and provide the foundations for scaling? In this project, the Atlas team and I collaborated to develop a project management system, CRM, financial dashboards, investor-facing dashboards, and more. All of this was integrated across multiple tools via automations.
Problem
At the start, the team used multiple fragmented tools with unfriendly user interfaces and no clear method for effective internal collaboration. As the team and its market impact grew significantly, so did lack of clarity.
Objective
The envisioned new situation involved centralized processes for organizing and tracking client and internal company projects, a CRM for tracking multiple types of contacts in the team’s network, and visual dashboards that provide leadership and investors actionable insights from the data.
Approach
After an initial blueprint of the systems and their interactions, we worked iteratively to develop the data structure, automations, and dashboard layers for multiple types of stakeholders.
Outcome
The Atlas team can now use a fully-developed and scalable system for collaborating on projects, tracking relationships, and reviewing progress and insights. This new asset increases the company's valuation, boosts team confidence by aligning actions and rewards, and helps attract and retain talent as the company grows.