my name is
simone  smerilli

I am a Notion certified consultant, Coda Expert, Slack certified consultant, Make partner, automation developer (APIs), with a graduate degree in Strategy & Digital Business from ESCP Business School.

I was born and raised in Italy      .

Simone Smerilli

a little bit about me

My name is Simone, and you can call me Simo if you like. I was born in Italy and lived there until 22 years old, when I moved between Berlin and Paris in a case-study-driven graduate degree program at ESCP Business School, where I learned the skillful art of harmonizing business strategies with highly technical implementations.

I played football at professional levels until 20 years old. Sport taught me what it feels like to play effortfully and "sacrifice" your current self for an improved future version. Ending my high-intensity sport "career" made me aware that the opposite can be just as true (life is to be lived in the now often times).

My favorite book so far is "Man's Search for Meaning" (Viktor Frankl) because it reminds me that your perception of reality is shaped by your mindset. And you are responsible for your mindset.

I train regularly with intensity, and my current favorite disciplines inlude resistance training, Yoga, Muay Thai, surfing.
I regularly share what's in my mind here.

A picture of Simone near the Tour EiffelA picture of Simone sitting
A picture of Simone standing
notion styled avatarphoto of simone full body
photo of simone public speaking


I intend to be the most high-integrity "company of one" you have ever collaborated with. These are the principles that guide my work.


be long-term oriented

Do not compromise long-term quality of work with short-term expediency of outcome.


be client-oriented

The work I do is for the client to use sustainably and scalably over time. Factor in the unexpected into the contract price in order to respect value #1 and not feel resentful.


promised = done

When you promise something, do it before the deadline, or let the other person know beforehand and apologize if needed.


pick carefully

Assume the other person knows something I haven’t learned yet. Listen and act accordingly with humility and critical thinking.


pay attention, and be a good person

Pay attention to the underlying client needs, and be a selflessly good person in addressing those needs exactly as they need to be addressed—even if it takes longer and there is some uncovering to do.




You cannot become happy

You can only be happy. Do not forget that, in my (our) work, the process is valuable. Play the long game.



Act unconditionally and kindly candid - it benefits everyone.



Avoid hyperactive hive mind, constant communication. Develop systems to collaborate with people, and spend the majority of the time doing the work instead of talking about it. Deep, focused work leads to higher effectiveness and quality of outcome.